In order to be in a position to serve the tourists who visit Malaysia well, it is important to first understand the diverse needs of those tourists. This is where we actually come to learn that different tourists have different needs.
There are, firstly, tourists whose main interest is to experience the Malaysian way of life. Thus, for instance, you find someone who works for a company like UPS in the USA, and who is therefore one of the Upers saving money for an entire year, in order to visit Malaysia for a week and experience the way of life there. The gentleman in question may actually be engaged in UPS tracking or in the various UPS parcel labeling sections — but he opts to save money tenaciously for an entire year, in order to visit Malaysia. Subsequently, it can be a huge disappointment for him to be taken through a ‘tour’ where he doesn’t get a chance to experience the Malaysian way of life directly.
Secondly, there are tourists whose main interest is to experience various physical attractions: you know, the beaches, the Cameron Highlands, the famous Temperung cave… and so on. These are, in my experience, the tourists whose needs are the easiest to meet. You, however, have to understand that their appreciation of the various attractions will be quite different that which is associated with local domestic Malaysian tourists. Thus, things that you consider to be unimportant or unimpressive may turn out to be very important and impressive to these tourists.
Thirdly, there is a category of tourists who are only interested in adding Malaysia to the list of places they have visited. These require a variety of experiences, for them to be of the opinion that their visit to Malaysia has been meaningful. They can, however, be rather vain and hard to please.
Fourthly, there are tourists who are mainly interested in the people of Malaysia. These tourists are best served by being taken to places where they can interact with typical Malaysians. This group of tourists is not very different from the ones whose main interest is in the Malaysian way of life.